The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mr. AKA's Hairdo Helper
Agency: a.k.a.Robaire / Los Angeles
Client: a.k.a.Robaire Category: Collateral Advertising / Collateral: Self-Promotion
Dark Cynical Thinking
Agency: Robaire and Hogshead / Los Angeles
Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
The Garbage
Agency: BDDP et Fils / Boulogne Billancourt
Client: BDDP et Fils Category: Collateral Advertising / Collateral: Self-Promotion
Tube Map
Agency: BDH\TBWA / Manchester
Client: BDH/TBWA Category: Collateral Advertising / Collateral: Self-Promotion
Cannes Congratulations
Agency: Butler Shine & Stern / Sausalito
Client: Butler Shine & Stern Category: Collateral Advertising / Collateral: Self-Promotion
Blood Bag
Agency: David Stone Copywriting / Broomfield
Client: David Stone Category: Collateral Advertising / Collateral: Self-Promotion
Take Your Children to Work Day
Agency: Lowe / New York
Client: Lowe Lintas & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Coupon
Agency: Mad Dogs & Englishmen / San Francisco
Client: Mad Dogs San Francisco Category: Collateral Advertising / Collateral: Self-Promotion
Ping Pong
Agency: Mullen / Wenham
Client: Mullen Category: Collateral Advertising / Collateral: Self-Promotion
Victor Ng
Agency: Leo Burnett / Singapore
Client: Victor Ng Category: Collateral Advertising / Collateral: Self-Promotion
Meaningless Comment
Agency: Saatchi & Saatchi / Torrance
Client: Saatchi & Saatchi Category: Collateral Advertising / Collateral: Self-Promotion
Bowl Cut Call For Entries
Agency: WONGDOODY / Seattle
Client: Belding Awards Category: Collateral Advertising / Collateral: Self-Promotion
Youth campaign-anti tobacco education
Agency: Seven Interactive / Chicago
Client: Golin/Harris International & The State of Illinois Category: Brand Gaming / Brand Gaming - Banners
Rain Forest
Agency: AgênciaClick / São Paulo
Client: O' Boticario Category: Banners / Banner - Single
Underwear
Agency: DM9 DDB Publicidade / São Paulo
Client: Calisere Category: Banners / Banner - Single
Acne
Agency: DM9 DDB Publicidade / São Paulo
Client: Clean & Clear Category: Banners / Banner - Single
Hungry Burger
Agency: DM9 DDB Publicidade / São Paulo
Client: Parmalat/Ketchup Category: Banners / Banner - Single
Small/Sharp
Agency: Foote Cone Belding - San Francisco / San Francisco
Client: Compaq Computer Corp. Category: Banners / Banner - Single
Coca-Cola
Agency: OgilvyInteractive / São Paulo
Client: Coca-Cola Category: Banners / Banner - Single
Love Singapore Group of Churches
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches Category: Banners / Banner - Single
Fish
Agency: OgilvyInteractive Singapore / Singapore
Client: Travel Bug Category: Banners / Banner - Single
Focus
Agency: OgilvyInteractive worldwide / Hong Kong
Client: The Economist Category: Banners / Banner - Single
How to impress your friends
Agency: Tribal DDB Canada / Vancouver
Client: Kia Category: Banners / Banner - Single
Glass
Agency: Abbott Mead Vickers.BBDO / London
Client: Campbell Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
White Lines
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Consumer Magazine Campaign
Agency: Archibald Ingall Stretton / London
Client: Metropolis Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Beetle Shapes Campaign
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Counter Culture Campaign
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Make It Possible
Agency: Bassat Ogilvy / Barcelona
Client: Grauvell Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Earthquake
Agency: Beast / Hong Kong
Client: Samsonite Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Interesting Times
Agency: Berry Bush BBDO / Cape Town
Client: News 24 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Own Rules
Agency: BMF / Sydney
Client: Pedigree Dog Food Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Porn in the USA/Crash/Gun/Dinner/Glossy Mags
Agency: BMP DDB / London
Client: Guardian Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Loose Chippings/Dog Trailer/Baby Seat
Agency: BMP DDB / London
Client: Volkswagen Passat Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bikes
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Food Chain/Mini's/Dignity/Geese/Work Police
Agency: Cramer-Krasselt / Chicago
Client: Hyatt Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Brighten up the world
Agency: Dentsu / Tokyo
Client: Converse Sales Promotion/Moonstar Chemical Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Abducted
Agency: DM9 DDB Publicidade / São Paulo
Client: TAM Airlines Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby/Hands/Pregnant
Agency: Doris Soh & Associates / Singapore
Client: Dunlop Tyres Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bum, Breasts, Back
Agency: DPZ / São Paulo
Client: Johnson & Johnson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Agency:
a.k.a.Robaire / Los Angeles
Client:
a.k.a.Robaire
Title:
Mr. AKA's Hairdo Helper
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02348A
Award:
2002 Advertising Merit Award
Agency:
Robaire and Hogshead / Los Angeles
Client:
Robaire and Hogshead
Title:
Dark Cynical Thinking
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02349A
Award:
2002 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne Billancourt
Client:
BDDP et Fils
Title:
The Garbage
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02350A
Award:
2002 Advertising Merit Award
Agency:
BDH\TBWA / Manchester
Client:
BDH/TBWA
Title:
Tube Map
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02351A
Award:
2002 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Butler Shine & Stern
Title:
Cannes Congratulations
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02352A
Award:
2002 Advertising Merit Award
Agency:
David Stone Copywriting / Broomfield
Client:
David Stone
Title:
Blood Bag
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02353A
Award:
2002 Advertising Merit Award
Agency:
Lowe / New York
Client:
Lowe Lintas & Partners
Title:
Take Your Children to Work Day
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02354A
Award:
2002 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / San Francisco
Client:
Mad Dogs San Francisco
Title:
Coupon
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02355A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Mullen
Title:
Ping Pong
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02356A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Victor Ng
Title:
Victor Ng
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02357A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Torrance
Client:
Saatchi & Saatchi
Title:
Meaningless Comment
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02358A
Award:
2002 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Belding Awards
Title:
Bowl Cut Call For Entries
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02359A
Award:
2002 Interactive Merit Award
Agency:
AGI GmbH / Stuttgart
Client:
HypoVereinsbank (Munich)
Title:
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
02164N
Award:
2002 Interactive Merit Award
Agency:
Seven Interactive / Chicago
Client:
Golin/Harris International & The State of Illinois
Title:
Youth campaign-anti tobacco education
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
02165N
Award:
2002 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
O' Boticario
Title:
Rain Forest
Category:
Banners / Banner - Single
Annual ID:
02066N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
BOL
Title:
Bed
Category:
Banners / Banner - Single
Annual ID:
02067N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EFFEM
Title:
Memory
Category:
Banners / Banner - Single
Annual ID:
02068N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Chainsaw
Category:
Banners / Banner - Single
Annual ID:
02069N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Habitat
Category:
Banners / Banner - Single
Annual ID:
02070N
Award:
2002 Interactive Merit Award
Agency:
Blattner Brunner / Pittsburgh
Client:
Zippo
Title:
Category:
Banners / Banner - Single
Annual ID:
02071N
Award:
2002 Interactive Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Calisere
Title:
Underwear
Category:
Banners / Banner - Single
Annual ID:
02072N
Award:
2002 Interactive Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Clean & Clear
Title:
Acne
Category:
Banners / Banner - Single
Annual ID:
02073N
Award:
2002 Interactive Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Parmalat/Ketchup
Title:
Hungry Burger
Category:
Banners / Banner - Single
Annual ID:
02074N
Award:
2002 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Lynx
Title:
Tornado
Category:
Banners / Banner - Single
Annual ID:
02075N
Award:
2002 Interactive Merit Award
Agency:
Foote Cone Belding - San Francisco / San Francisco
Client:
Compaq Computer Corp.
Title:
Small/Sharp
Category:
Banners / Banner - Single
Annual ID:
02076N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive / São Paulo
Client:
Coca-Cola
Title:
Coca-Cola
Category:
Banners / Banner - Single
Annual ID:
02078N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive / New York
Client:
IBM
Title:
IBM
Category:
Banners / Banner - Single
Annual ID:
02079N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Love Singapore Group of Churches
Title:
Love Singapore Group of Churches
Category:
Banners / Banner - Single
Annual ID:
02080N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Travel Bug
Title:
Fish
Category:
Banners / Banner - Single
Annual ID:
02081N
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / Hong Kong
Client:
The Economist
Title:
Focus
Category:
Banners / Banner - Single
Annual ID:
02082N
Award:
2002 Interactive Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Dunlop Tyres
Title:
Category:
Banners / Banner - Single
Annual ID:
02083N
Award:
2002 Interactive Merit Award
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Category:
Banners / Banner - Single
Annual ID:
02084N
Award:
2002 Interactive Merit Award
Agency:
Tribal DDB Canada / Vancouver
Client:
Kia
Title:
How to impress your friends
Category:
Banners / Banner - Single
Annual ID:
02085N
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Campbell
Title:
Glass
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02232A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
White Lines
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02233A
Award:
2002 Advertising Merit Award
Agency:
Archibald Ingall Stretton / London
Client:
Metropolis
Title:
Consumer Magazine Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02234A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02235A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Counter Culture Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02236A
Award:
2002 Advertising Merit Award
Agency:
Bassat Ogilvy / Barcelona
Client:
Grauvell
Title:
Make It Possible
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02237A
Award:
2002 Advertising Merit Award
Agency:
Beast / Hong Kong
Client:
Samsonite
Title:
Earthquake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02238A
Award:
2002 Advertising Merit Award
Agency:
Berry Bush BBDO / Cape Town
Client:
News 24
Title:
Interesting Times
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02239A
Award:
2002 Advertising Merit Award
Agency:
BMF / Sydney
Client:
Pedigree Dog Food
Title:
Own Rules
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02240A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Guardian
Title:
Porn in the USA/Crash/Gun/Dinner/Glossy Mags
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02241A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Passat
Title:
Loose Chippings/Dog Trailer/Baby Seat
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02242A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Bikes
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02243A
Award:
2002 Advertising Merit Award
Agency:
Cramer-Krasselt / Chicago
Client:
Hyatt
Title:
Food Chain/Mini's/Dignity/Geese/Work Police
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02244A
Award:
2002 Advertising Merit Award
Agency:
Dentsu / Tokyo
Client:
Converse Sales Promotion/Moonstar Chemical
Title:
Brighten up the world
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02245A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
TAM Airlines
Title:
Abducted
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02246A
Award:
2002 Advertising Merit Award
Agency:
Doris Soh & Associates / Singapore
Client:
Dunlop Tyres
Title:
Baby/Hands/Pregnant
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02247A
Award:
2002 Advertising Merit Award
Agency:
DPZ / São Paulo
Client:
Johnson & Johnson
Title:
Bum, Breasts, Back
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02248A
